Arsenal have announced new breaking ground in Egypt with the development of Hyde Park which will be the first official partner for the club in Northern Africa.
Hyde Park Developments provide world-class building and landscape designs including Hyde Park, New Cairo which is the largest park in Cairo.
Gunners are popular very in Egypt precisely this will contribute and strengthen this leading presence in Africa, it will also help drive engagement with our fans with the support Hyde Park Developments’ marketing strategy across two real estate developments.
Our chief commercial officer, Vinai Venkatesham, said: “We are pleased to announce this landmark partnership with Hyde Park Developments, our first in Egypt.
“Arsenal has fantastic support in Egypt where we have our second largest Facebook following of more than 2.5 million. We look forward to working with Hyde Park Developments to help them fulfil
their business goals and for us to engage further with our passionate supporters in Egypt.
Hyde Park Developments chief executive officer Amin Serag said: “In our endeavour
to develop with value, Hyde Park Developments collaborates with best-in-class operating partners from across the globe. From architects to designers, consultants and contractors, each and every one of our partners shares
our vision of creating exceptional, fully integrated communities that inspire people and enrich their quality of life.
“Endorsing our brand promise ‘A Reflection of You’ and our ‘customer-centric’ approach we strive to deliver the highest quality places driven by our customer’s lifestyle needs.
“Since football is by far the most loved sport in the country, it is only natural that one of largest Arsenal’s fan bases has developed over here. We are planning to directly reach out to those followers and engage in common activities for the benefit of both brands.
“Partnering with Arsenal will allow us not only to enhance our brand perception through association with a globally recognised
and respected brand,
but also to cater to our living community’s lifestyles at Hyde Park, the New Cairo and Cairo overall. Venkatesham and Serag quoted in Arsenal Website
Arsenal are planning to co-host quarterly training camps and ‘coach the coaches’ programmes at each of these developments with Arsenal Legends will visit Cairo and first-team players will be involved in creating content to promote the developments.
North London outfit will offer a range of club-related benefits, including opportunities to win signed merchandise and replica shirts.
Mohammed Eleny becomes the first Egyptian to play for Arsenal where has gone to made 54 appearances Gunners and scoring two goals in all competitions so far.