Chelsea land new partnership deal with Ericsson

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Chelsea land new partnership deal with Ericsson

Premier League Champions have announced a new partnership deal with multinational networking and telecommunications giants Ericsson.

The Blues in an official statement on its website wrote: "Chelsea Football Club is pleased to announce Ericsson as our new Connected Venue partner, introducing free Wi-Fi coverage for supporters throughout Stamford Bridge for the first time."

A world leader in communications technology, Ericsson will use its cutting edge Smart Cell tool to allow fans to access Wi-Fi and share their experiences with friends and followers around the world.

With the Bridge regularly sold out for all home games, mobile networks are often stretched. To ensure supporters can enjoy a seamless digital experience, Ericsson will design, build and operate a Wi-Fi access network and manage it on the club’s behalf.

Chris Townsend, Chelsea FC commercial director, said: ‘We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.’

Arun Bansal, Senior Vice President, Europe & Latin America, Ericsson (pictured above), added: ‘Our research indicates that people want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game. Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.’

Ericsson has previously worked to operate and sustain fan Wi-Fi at both the 2014 World Cup in Brazil and the 2016 European Championship in France.

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