REAL MA-WHAT? Man Utd beat Real, Barca and City to top prize

News By: Linus Onyeze | 10/05/2018

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Manchester United may not have finished first in the Premier League this season, but they have certainly come up first elsewhere, as they have been declared the most powerful brand in world football by a 2018 report by Brand Finance.

The findings show that the Old Trafford club's brand power is worth a massive £1.357b — £404m more than Manchester City, who are the second most valuable English club brand.

As expected, La Liga giants Real Madrid and Barcelona occupy the second and third places (£1.127b) and Barcelona (£1.082b) respectively, while German giants Bayern Munich are fourth with a brand worth of £1.007b.

The rest of the top-10 places are taken up by English clubs with the exception of PSG who take ninth place with a value of £654m.

Arsenal (£776m) and Tottenham (£548m) are non-movers as they sit eighth and 10th respectively — the same positions they held in the 2017 list.

But Liverpool (£862m) have risen from ninth to sixth, while City are also on the up after jumping one place to fifth. Liverpool's value increased by 296 per cent from 2017, but City's rise was even steeper at 310 per cent.
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